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What The Chipotle Outbreak Taught Us About Public Safety And Public Relations For Businesses

         

Few things can damage the reputation of a business in the food industry like an outbreak of foodborne illness tied to the business’s products.  Fast food restaurant Chipotle has had to deal with trying to win back customers nationwide after a series of E. Coli outbreaks across several states.  Complicating the matter, just as the regular alphabet soup of federal agencies declared the E Coli outbreak over, Chipotle had to close all their restaurants nationwide due to a norovirus outbreak.