On July 15, 2020 a number of high-profile, verified Twitter accounts were hacked. The goal seemed to be to push a double-your-money scam using Bitcoin. Some estimate that the hackers were able to net $100,000 in the cryptocurrency in a matter of minutes. These kinds of scams have always been prevalent on social media platforms, but never have so many notable accounts been taken over at once.
What does this mean for businesses that use Social Media, including Twitter, as a channel for promotion and outreach?